UNDER ARMOUR :: HOVR DRIVE

The animation tech spot highlighting the improved technology and features of the Under Armour HOVR Drive Golf Shoe — revolving around comfort, energy return, and traction. As one of the lead artists at Already Been Chewed, my role involved developing concept frames, concept edits, animatics, styleframes, and developing various animation methods to show off the features of the shoe. Look-Dev, Animation.

Client: Under Armour
Studio: Already Been Chewed
Creative Director: Barton Damer
Head of Production: Aaron Smock
Design 3d/2d: Barton Damer, Bryan Talkish, Thomas King, Aaron Smock
Animation: 3d/2d: Bryan Talkish, Mark Fancher, Barton Damer, Aaron Smock, Lance Eckert
Sound track: DJ Sean P
Under Armour : Highlight MC
The live-action spot for Under Armour's Highlight MC Cleat, featuring Leonard Fournette. Already Been Chewed was tasked with the production of the spot — designing CG and VFX shots — transitions from live-action to CG, color grading, 2D graphics, and the final edit. My role involved designing, animating, and compositing the CG transitions and camera moves, color-match / light match CG shots with footage, shoe rig and grass impact animations, some editing, and the tread-melt-triangle effect.
Vans Era Pro x SK8-Hi Pro
Vans spot highlighting the new Era Pro for their 50th anniversary line-up. It can be found in the wild on TV, the interwebs as running ads and landing pages, and in store fronts. Lead motion designer, Animation, compositing, style boards, and other various tasks. Created at Already Been Chewed. Sound Design by JM Cifonie.
Bog Scallops
An abridged super-short. In a land where the trees and plants grow with memories of a mechanical age, sits a bog lit by lost technology. Bob, the last remaining caretaker, keeps things running by trolling the waters in search of small pods known as Bog Scallops. Created as a self-initiated project. Concept / Design / Animation Sound JM Cifonie
Dude Perfect | Intro Ident
Dude Perfect's Opening Ident animation — part of their graphics package including illustrative artwork pieces, video intros and outros. The animations can be viewed on their channel, website, and videos. My primary role involved developing + animating the intro ident, and designing the logo lock-up.
Tree Golem
A short teaser animation that sets up a journey about discovering others that share a connection through the ages. A self-initiated project.
Lawrence and the Ruby
An exploration of two worlds colliding from vastly different universes — taking inspiration from one historical setting and combining it with one of fantasy. It originally started out as a kind of cinemagraph, almost a gif, but transformed into a bit more — Lawrence of Arabia meets Ruby Weapon. Concept | Design | Animation Sound Design by JM Cifonie
Under Armour | HOVR HAVOC
Under Armour's HOVR HAVOC release, featuring the craft and technology behind it's design.
Adidas Lightstrike Harden 4
Animation spot for the release of Adidas Harden 4, James Harden's signature basketball shoe. Already Been Chewed was tasked with creating all the CG shots of the shoe hovering in the designer's laboratory. As one of the lead artists, my role involved animation of the shoes and rigging, blocking out shots, styleframes, light-table animations and ripples, concept midsole animations, and shoe peel-reveals.
HYPERICE : HYPERVOLT +
Animation spot showcasing the Hypervolt Plus, a performance massage device utilizing percussion and Quiet Glide technology to improve mobility. As one of the lead artists at Already Been Chewed, my role involved animation, blocking out shots, styleframes, and help design parts to form / interlock into place.
Mavericks : Cracking Shots
A quick series of shots developed for the Mavericks in-game hype video revolving around stone fractures. They were used throughout the edited timeline. My role involved initial styleboards, set-up, and animation of the splitting, crumbling, and cracking shots used in the project, along with other various tasks. Concept / Design / Direction Already Been Chewed Client Dallas Mavericks
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