UNDER ARMOUR :: HOVR DRIVE

The animation tech spot highlighting the improved technology and features of the Under Armour HOVR Drive Golf Shoe — revolving around comfort, energy return, and traction. As one of the lead artists at Already Been Chewed, my role involved developing concept frames, concept edits, animatics, styleframes, and developing various animation methods to show off the features of the shoe. Look-Dev, Animation.

Client: Under Armour
Studio: Already Been Chewed
Creative Director: Barton Damer
Head of Production: Aaron Smock
Design 3d/2d: Barton Damer, Bryan Talkish, Thomas King, Aaron Smock
Animation: 3d/2d: Bryan Talkish, Mark Fancher, Barton Damer, Aaron Smock, Lance Eckert
Sound track: DJ Sean P
New Balance All Terrain : Hierro | 850-AT
The animation spots showcasing New Balance's all-terrain trail running shoes — The Hierro and 850-AT. The concept incorporated the idea of highlighting the key features across a stylized and rugged terrain, and with a single step, hit the different tech-points that make up the shoes. Working as one of the lead artists at Already Been Chewed, my role involved designing the animatic, creating styleframes, camera animation, shoe rigging and animation, terrain and vegetation animation, clear-coating on side of shoe, and rendering final animations.
BB8 Nixon x Starwars
Animation of the BB8 Nixon x Starwars collaboration created at Already Been Chewed. Working as part of the in-house team as Lead Motion Designer, we designed and animated this spot to take on the characteristics of the beloved droid from the Star Wars universe. My role involved designing the BB8 device, styleboards, and animating the interior ship shots. Concept / Design / Direction Already Been Chewed Client Nixon / Lucasfilms Audio JM Cifonie
Brand Black :: Rare Metal
Animated spot for Brand Black's Rare Metal: athletic performance shoes revolving around the themes of lightning storms and thunder clouds. I worked on this as in-house lead motion designer at Already Been Chewed. Developed animated shaders / textures, spline PLA and cloth sims for laces, stitching, metal strips, and fabrics, along with other various tasks. Concept / Design / Direction Already Been Chewed Audio JM Cifonie Client Brand Black
Xtep : Reactive Coil
Animation spot for Xtep's new performance shoe technology, Reactive Coil. At Already Been Chewed we worked with an international client based out of China to bring this spot to life. Working as one of the in-house lead artists my role involved rigging and animating the running shoes and waves, camera moves / animation, some shoe build-on, styleframes, and some live footage / CG compositing.
Geode Crystals & Thorn Loops
A collection of 10fps animated loops and styleframes revolving around crystals, geodes and thorns. They were projected on large theater auditorium walls as part of a holiday event. I worked on these as Lead designer and animator at Already Been Chewed. Other various tasks inculding texutring, lighting, and compositing.
Mavericks : Cracking Shots
A quick series of shots developed for the Mavericks in-game hype video revolving around stone fractures. They were used throughout the edited timeline. My role involved initial styleboards, set-up, and animation of the splitting, crumbling, and cracking shots used in the project, along with other various tasks. Concept / Design / Direction Already Been Chewed Client Dallas Mavericks
Malibu Boats | Monsoon Engine | Command Center
A series of animations created to highlight the many high-end features of Malibu Boats — from the Monsoon Engine's Front End Accessory Drive and Direct Injection technology, to the Command Center's multiple points of control over the boat's different functions and features. As one of the lead artists at Already Been Chewed, my role included camera animation and choreography of shots, piston animations, UI design and animations, look-dev, styleframes, compositing, and other various tasks.
Mammoth Mountain : Let Fun Rule!
A fun :30 spot created for the Mammoth Mountain ski resort, mixing low-poly geometric shapes with live action footage.
Nixon / Star Wars
A series of projects I worked on at Already Been Chewed for the Nixon and Star Wars collaboration Dark Side watch sets. It consisted of seven teaser videos and two trailers, each 15 to 60 seconds in length. They were broadcasted online in intervals over the course of four weeks. My role involved various tasks ranging from animation to modeling to texturing to lighting. Below are finals, styleboards, and concept pitches.
Dude Perfect | Intro Ident
Dude Perfect's Opening Ident animation — part of their graphics package including illustrative artwork pieces, video intros and outros. The animations can be viewed on their channel, website, and videos. My primary role involved developing + animating the intro ident, and designing the logo lock-up.
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