UNDER ARMOUR HIGHLIGHT MC

The live-action spot for Under Armour's Highlight MC Cleat, featuring Leonard Fournette. Already Been Chewed was tasked with the production of the spot — designing CG and VFX shots — transitions from live-action to CG, color grading, 2D graphics, and the final edit. My role involved designing, animating, and compositing the CG transitions and camera moves, color-match / light match CG shots with footage, shoe rig and grass impact animations, some editing, and the tread-melt-triangle effect.

Studio: Already Been Chewed
Creative Director: Barton Damer
Head of Production: Aaron Smock
Videography by Chrilleks
Director of Photography: Barton Damer

Animation: Bryan Talkish, Mark Fancher, Lance Eckert, Aaron Smock, 
Design: Thomas King, Bryan Talkish, Aaron Smock, Lance Eckert
Sound design: JM Cifone
Sound track: DJ Sean P
UA Highlight MC spot
UA Highlight MC : CG Shots String-Out BTS
The black beads coming from the ground are actually "infill" used on turf fields — composed of granules of soft plastic pellets.
Bog Scallops
An abridged super-short. In a land where the trees and plants grow with memories of a mechanical age, sits a bog lit by lost technology. Bob, the last remaining caretaker, keeps things running by trolling the waters in search of small pods known as Bog Scallops. Created as a self-initiated project. Concept / Design / Animation Sound JM Cifonie
Nixon / Star Wars
A series of projects I worked on at Already Been Chewed for the Nixon and Star Wars collaboration Dark Side watch sets. It consisted of seven teaser videos and two trailers, each 15 to 60 seconds in length. They were broadcasted online in intervals over the course of four weeks. My role involved various tasks ranging from animation to modeling to texturing to lighting. Below are finals, styleboards, and concept pitches.
The Droids : Nixon x Star Wars
Two Spots I worked on at Already Been Chewed for Nixon’s release of the Star Wars Light Side watch set C3PO and R2D2. Collaborating with Nixon and Star Wars / LucasFilm, we developed the iconic droids into watch form with C3PO dismembered into pieces and R2D2 assisting within an X-Wing. My role involved leading the C3PO spot and animating shots 2 and 4 on R2D2, along with other various tasks. Sound Design by JM Cifonie.
Under Armour | HOVR HAVOC
Under Armour's HOVR HAVOC release, featuring the craft and technology behind it's design.
Mammoth Mountain : Let Fun Rule!
A fun :30 spot created for the Mammoth Mountain ski resort, mixing low-poly geometric shapes with live action footage.
Vans Era Pro x SK8-Hi Pro
Vans spot highlighting the new Era Pro for their 50th anniversary line-up. It can be found in the wild on TV, the interwebs as running ads and landing pages, and in store fronts. Lead motion designer, Animation, compositing, style boards, and other various tasks. Created at Already Been Chewed. Sound Design by JM Cifonie.
Lightsaber Phrenesis
A quick, frenetic animation created to help promote the Star Wars themed Art Show "Powerful You Have Become" hosted by Already Been Chewed at Atama. It looped with other Star Wars themed animations on display. Concept, direction, modeling, animation, texturing, lighting, compositing. Sound Design by JM Cifonie.
Geode Crystals & Thorn Loops
A collection of 10fps animated loops and styleframes revolving around crystals, geodes and thorns. They were projected on large theater auditorium walls as part of a holiday event. I worked on these as Lead designer and animator at Already Been Chewed. Other various tasks inculding texutring, lighting, and compositing.
Under Armour :: HOVR Drive
The animation tech spot highlighting the improved technology and features of the Under Armour HOVR Drive Golf Shoe — revolving around comfort, energy return, and traction. As one of the lead artists at Already Been Chewed, my role involved developing concept frames, concept edits, animatics, styleframes, and developing various animation methods to show off the features of the shoe. Look-Dev, Animation.
Mavericks : Cracking Shots
A quick series of shots developed for the Mavericks in-game hype video revolving around stone fractures. They were used throughout the edited timeline. My role involved initial styleboards, set-up, and animation of the splitting, crumbling, and cracking shots used in the project, along with other various tasks. Concept / Design / Direction Already Been Chewed Client Dallas Mavericks
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