UNDER ARMOUR HIGHLIGHT MC

The live-action spot for Under Armour's Highlight MC Cleat, featuring Leonard Fournette. Already Been Chewed was tasked with the production of the spot — designing CG and VFX shots — transitions from live-action to CG, color grading, 2D graphics, and the final edit. My role involved designing, animating, and compositing the CG transitions and camera moves, color-match / light match CG shots with footage, shoe rig and grass impact animations, some editing, and the tread-melt-triangle effect.

Studio: Already Been Chewed
Creative Director: Barton Damer
Head of Production: Aaron Smock
Videography by Chrilleks
Director of Photography: Barton Damer

Animation: Bryan Talkish, Mark Fancher, Lance Eckert, Aaron Smock, 
Design: Thomas King, Bryan Talkish, Aaron Smock, Lance Eckert
Sound design: JM Cifone
Sound track: DJ Sean P
UA Highlight MC spot
UA Highlight MC : CG Shots String-Out BTS
The black beads coming from the ground are actually "infill" used on turf fields — composed of granules of soft plastic pellets.
Mavericks : Cracking Shots
A quick series of shots developed for the Mavericks in-game hype video revolving around stone fractures. They were used throughout the edited timeline. My role involved initial styleboards, set-up, and animation of the splitting, crumbling, and cracking shots used in the project, along with other various tasks. Concept / Design / Direction Already Been Chewed Client Dallas Mavericks
New Balance All Terrain : Hierro | 850-AT
The animation spots showcasing New Balance's all-terrain trail running shoes — The Hierro and 850-AT. The concept incorporated the idea of highlighting the key features across a stylized and rugged terrain, and with a single step, hit the different tech-points that make up the shoes. Working as one of the lead artists at Already Been Chewed, my role involved designing the animatic, creating styleframes, camera animation, shoe rigging and animation, terrain and vegetation animation, clear-coating on side of shoe, and rendering final animations.
Nixon | Solo : A Star Wars Story
A collaboration between Nixon and Star Wars for the Timetracker watch — an animated spot for Solo : A Star Wars Story, inspired by the films characters and environments.
Adidas Lightstrike Harden 4
Animation spot for the release of Adidas Harden 4, James Harden's signature basketball shoe. Already Been Chewed was tasked with creating all the CG shots of the shoe hovering in the designer's laboratory. As one of the lead artists, my role involved animation of the shoes and rigging, blocking out shots, styleframes, light-table animations and ripples, concept midsole animations, and shoe peel-reveals.
Nike Golf
Artwork for Nike Golf’s new line of clubs. The 3D illustrations showcase the Fly Pro, Vapor Flex, Method Origin, and RZN golf ball. The artwork can be seen on Nike.com and in stores. Texturing, lighting, compositing. Created at Already Been Chewed.
Nixon / Star Wars
A series of projects I worked on at Already Been Chewed for the Nixon and Star Wars collaboration Dark Side watch sets. It consisted of seven teaser videos and two trailers, each 15 to 60 seconds in length. They were broadcasted online in intervals over the course of four weeks. My role involved various tasks ranging from animation to modeling to texturing to lighting. Below are finals, styleboards, and concept pitches.
The Droids : Nixon x Star Wars
Two Spots I worked on at Already Been Chewed for Nixon’s release of the Star Wars Light Side watch set C3PO and R2D2. Collaborating with Nixon and Star Wars / LucasFilm, we developed the iconic droids into watch form with C3PO dismembered into pieces and R2D2 assisting within an X-Wing. My role involved leading the C3PO spot and animating shots 2 and 4 on R2D2, along with other various tasks. Sound Design by JM Cifonie.
Malibu Boats | Monsoon Engine | Command Center
A series of animations created to highlight the many high-end features of Malibu Boats — from the Monsoon Engine's Front End Accessory Drive and Direct Injection technology, to the Command Center's multiple points of control over the boat's different functions and features. As one of the lead artists at Already Been Chewed, my role included camera animation and choreography of shots, piston animations, UI design and animations, look-dev, styleframes, compositing, and other various tasks.
Dude Perfect | Intro Ident
Dude Perfect's Opening Ident animation — part of their graphics package including illustrative artwork pieces, video intros and outros. The animations can be viewed on their channel, website, and videos. My primary role involved developing + animating the intro ident, and designing the logo lock-up.
G-Shock 6900
The relaunch of G-Shock's DW-6900. Created at Already Been Chewed — part of the in-house team. As one of the lead artists my role involved creating the animatic to block out the flow / shots, animation, design some of the environments, water displacement, and composite scenes together. ABC: We worked with G-Shock to help relaunch the DW-6900 from... back in the day. It originally released in 1996! We developed this concept drawing inspiration from the past and realizing that it all comes back around to... nowadays!
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