UNDER ARMOUR HIGHLIGHT MC

The live-action spot for Under Armour's Highlight MC Cleat, featuring Leonard Fournette. Already Been Chewed was tasked with the production of the spot — designing CG and VFX shots — transitions from live-action to CG, color grading, 2D graphics, and the final edit. My role involved designing, animating, and compositing the CG transitions and camera moves, color-match / light match CG shots with footage, shoe rig and grass impact animations, some editing, and the tread-melt-triangle effect.

Studio: Already Been Chewed
Creative Director: Barton Damer
Head of Production: Aaron Smock
Videography by Chrilleks
Director of Photography: Barton Damer

Animation: Bryan Talkish, Mark Fancher, Lance Eckert, Aaron Smock, 
Design: Thomas King, Bryan Talkish, Aaron Smock, Lance Eckert
Sound design: JM Cifone
Sound track: DJ Sean P
UA Highlight MC spot
UA Highlight MC : CG Shots String-Out BTS
The black beads coming from the ground are actually "infill" used on turf fields — composed of granules of soft plastic pellets.
Mavericks : Cracking Shots
A quick series of shots developed for the Mavericks in-game hype video revolving around stone fractures. They were used throughout the edited timeline. My role involved initial styleboards, set-up, and animation of the splitting, crumbling, and cracking shots used in the project, along with other various tasks. Concept / Design / Direction Already Been Chewed Client Dallas Mavericks
Abstract Loops
A series of abstract loops, some seamless, some hard cuts, that I created at Already Been Chewed. We made close to 30 loops in total. Animation / Design.
Lawrence and the Ruby
An exploration of two worlds colliding from vastly different universes — taking inspiration from one historical setting and combining it with one of fantasy. It originally started out as a kind of cinemagraph, almost a gif, but transformed into a bit more — Lawrence of Arabia meets Ruby Weapon. Concept | Design | Animation Sound Design by JM Cifonie
Nike Golf
Artwork for Nike Golf’s new line of clubs. The 3D illustrations showcase the Fly Pro, Vapor Flex, Method Origin, and RZN golf ball. The artwork can be seen on Nike.com and in stores. Texturing, lighting, compositing. Created at Already Been Chewed.
Adidas Lightstrike Dame 6
Animation spot for the release of Adidas Dame 6, Damian Lillards signature Ruthless basketball shoe. Already Been Chewed was tasked with creating all the CG shots of the shoe performing on the court. As one of the lead artists, my role involved animation of the shoes and rigging, blocking out shots, styleframes, lighting, creating the court light strips, and helping with the edit.
G-Shock 6900
The relaunch of G-Shock's DW-6900. Created at Already Been Chewed — part of the in-house team. As one of the lead artists my role involved creating the animatic to block out the flow / shots, animation, design some of the environments, water displacement, and composite scenes together. ABC: We worked with G-Shock to help relaunch the DW-6900 from... back in the day. It originally released in 1996! We developed this concept drawing inspiration from the past and realizing that it all comes back around to... nowadays!
Training Mask 3.0
Work created for the performance respiratory conditioning device, Training Mask. A series of design and animation projects created by Already Been Chewed for the release of their 3.0 version. I worked as part of the in-house team as lead motion designer, from creating look-development styleframes to compositing, exploration and final animation. The series included teasers, trailers, spots, loops, print pieces, and packaging artwork.
Fire and Ice
An exploration in growth and forming — controlling the effect with a single shader in a procedural manner. The creeping melt of lava-esque surfaces and the formation of crystalizing ice.
Dude Perfect | Intro Ident
Dude Perfect's Opening Ident animation — part of their graphics package including illustrative artwork pieces, video intros and outros. The animations can be viewed on their channel, website, and videos. My primary role involved developing + animating the intro ident, and designing the logo lock-up.
New Balance All Terrain : Hierro | 850-AT
The animation spots showcasing New Balance's all-terrain trail running shoes — The Hierro and 850-AT. The concept incorporated the idea of highlighting the key features across a stylized and rugged terrain, and with a single step, hit the different tech-points that make up the shoes. Working as one of the lead artists at Already Been Chewed, my role involved designing the animatic, creating styleframes, camera animation, shoe rigging and animation, terrain and vegetation animation, clear-coating on side of shoe, and rendering final animations.
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