UNDER ARMOUR HIGHLIGHT MC

The live-action spot for Under Armour's Highlight MC Cleat, featuring Leonard Fournette. Already Been Chewed was tasked with the production of the spot — designing CG and VFX shots — transitions from live-action to CG, color grading, 2D graphics, and the final edit. My role involved designing, animating, and compositing the CG transitions and camera moves, color-match / light match CG shots with footage, shoe rig and grass impact animations, some editing, and the tread-melt-triangle effect.

Studio: Already Been Chewed
Creative Director: Barton Damer
Head of Production: Aaron Smock
Videography by Chrilleks
Director of Photography: Barton Damer

Animation: Bryan Talkish, Mark Fancher, Lance Eckert, Aaron Smock, 
Design: Thomas King, Bryan Talkish, Aaron Smock, Lance Eckert
Sound design: JM Cifone
Sound track: DJ Sean P
UA Highlight MC spot
UA Highlight MC : CG Shots String-Out BTS
The black beads coming from the ground are actually "infill" used on turf fields — composed of granules of soft plastic pellets.
Adidas Lightstrike Dame 6
Animation spot for the release of Adidas Dame 6, Damian Lillards signature Ruthless basketball shoe. Already Been Chewed was tasked with creating all the CG shots of the shoe performing on the court. As one of the lead artists, my role involved animation of the shoes and rigging, blocking out shots, styleframes, lighting, creating the court light strips, and helping with the edit.
Utopia 360
Retrak’s debut spot for their VR Headset: Utopia 360. Snippets and frames of parts I worked on at Already Been Chewed. My role involved designing styleboards, animation, texturing, and other various tasks.
Abstract Loops
A series of abstract loops, some seamless, some hard cuts, that I created at Already Been Chewed. We made close to 30 loops in total. Animation / Design.
Somorosog
An animation vignette depicting forms of mechanical structures, possibly futuristic, otherworldly and once advanced, but long forgotten, mingling with the creation of natural environments. A self-initiated side project. Concept / Animation / Design Bryan Talkish Audio and Sound Design JM Cifonie
Adidas Lightstrike Harden 4
Animation spot for the release of Adidas Harden 4, James Harden's signature basketball shoe. Already Been Chewed was tasked with creating all the CG shots of the shoe hovering in the designer's laboratory. As one of the lead artists, my role involved animation of the shoes and rigging, blocking out shots, styleframes, light-table animations and ripples, concept midsole animations, and shoe peel-reveals.
Master & Dynamic : GO
Animation spot showcasing the new Master & Dynamic's True Wireless Earphones, the MW07 GO. As one of the lead artists at Already Been Chewed, my role involved animation, blocking out shots, concept frames, styleframes, edit, and working on particle explosions.
Impacts, Tears & Twists
A brief exercise in collisions, impacts, tears, twists, and hits. Sound Design by JM Cifonie.
G-Shock 6900
The relaunch of G-Shock's DW-6900. Created at Already Been Chewed — part of the in-house team. As one of the lead artists my role involved creating the animatic to block out the flow / shots, animation, design some of the environments, water displacement, and composite scenes together. ABC: We worked with G-Shock to help relaunch the DW-6900 from... back in the day. It originally released in 1996! We developed this concept drawing inspiration from the past and realizing that it all comes back around to... nowadays!
Brand Black :: Rare Metal
Animated spot for Brand Black's Rare Metal: athletic performance shoes revolving around the themes of lightning storms and thunder clouds. I worked on this as in-house lead motion designer at Already Been Chewed. Developed animated shaders / textures, spline PLA and cloth sims for laces, stitching, metal strips, and fabrics, along with other various tasks. Concept / Design / Direction Already Been Chewed Audio JM Cifonie Client Brand Black
HYPERICE : HYPERVOLT +
Animation spot showcasing the Hypervolt Plus, a performance massage device utilizing percussion and Quiet Glide technology to improve mobility. As one of the lead artists at Already Been Chewed, my role involved animation, blocking out shots, styleframes, and help design parts to form / interlock into place.
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