UNDER ARMOUR | HOVR HAVOC

Under Armour's HOVR HAVOC release, featuring the craft and technology behind it's design. As part of the in-house team at Already Been Chewed, my role involved creating the abstract animations to convey the tech (foam), cloth sims around netted mesh, the herringbone tread, heel rubber, and shoe lacing, 

Studio: Already Been Chewed
Creative Director: Barton Damer
Head of Production: Aaron Smock
3D Designers: Barton Damer, Aaron Smock, Bryan Talkish, Mark Fancher, Thomas King
3D animation: Bryan Talkish, Aaron Smock, Barton Damer, Lance Eckert, Mark Fancher, Jordon Vanderwerf
2d animation: Aaron Smock, Lance Eckert, Jordon Vanderwerf
Editing: Aaron Smock
Audio: DJ Sean P
Early RnD Frames of abstract cushioning foam tech.
Nixon | Marvel : Black Panther
The release animation for Nixon | Marvel's Black Panther watch.
Under Armour : Highlight MC
The live-action spot for Under Armour's Highlight MC Cleat, featuring Leonard Fournette. Already Been Chewed was tasked with the production of the spot — designing CG and VFX shots — transitions from live-action to CG, color grading, 2D graphics, and the final edit. My role involved designing, animating, and compositing the CG transitions and camera moves, color-match / light match CG shots with footage, shoe rig and grass impact animations, some editing, and the tread-melt-triangle effect.
Vans Era Pro x SK8-Hi Pro
Vans spot highlighting the new Era Pro for their 50th anniversary line-up. It can be found in the wild on TV, the interwebs as running ads and landing pages, and in store fronts. Lead motion designer, Animation, compositing, style boards, and other various tasks. Created at Already Been Chewed. Sound Design by JM Cifonie.
Lawrence and the Ruby
An exploration of two worlds colliding from vastly different universes — taking inspiration from one historical setting and combining it with one of fantasy. It originally started out as a kind of cinemagraph, almost a gif, but transformed into a bit more — Lawrence of Arabia meets Ruby Weapon. Concept | Design | Animation Sound Design by JM Cifonie
Brand Black :: Rare Metal
Animated spot for Brand Black's Rare Metal: athletic performance shoes revolving around the themes of lightning storms and thunder clouds. I worked on this as in-house lead motion designer at Already Been Chewed. Developed animated shaders / textures, spline PLA and cloth sims for laces, stitching, metal strips, and fabrics, along with other various tasks. Concept / Design / Direction Already Been Chewed Audio JM Cifonie Client Brand Black
Mammoth Mountain : Let Fun Rule!
A fun :30 spot created for the Mammoth Mountain ski resort, mixing low-poly geometric shapes with live action footage.
Story : Opening Title
Opening title for the Story Chicago live event. Concept, Design, Modeling, Animation. Created at AlreadyBeenChewed.tv. Sound design by JM Cifonie.
G-Shock : GA700UC-3A
Long-form spot for G-Shock's GA700UC-3A watch, showcasing it's water resistance, shock absorption, and overall toughness through military undertones. Working as one of the lead artists at Already Been Chewed I created shotlists, styleframes, and animations. Below are some shots I helped conceive, design, and animate. 
Utopia 360
Retrak’s debut spot for their VR Headset: Utopia 360. Snippets and frames of parts I worked on at Already Been Chewed. My role involved designing styleboards, animation, texturing, and other various tasks.
Dude Perfect | Intro Ident
Dude Perfect's Opening Ident animation — part of their graphics package including illustrative artwork pieces, video intros and outros. The animations can be viewed on their channel, website, and videos. My primary role involved developing + animating the intro ident, and designing the logo lock-up.
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