UNDER ARMOUR | HOVR HAVOC

Under Armour's HOVR HAVOC release, featuring the craft and technology behind it's design. As part of the in-house team at Already Been Chewed, my role involved creating the abstract animations to convey the tech (foam), cloth sims around netted mesh, the herringbone tread, heel rubber, and shoe lacing, 

Studio: Already Been Chewed
Creative Director: Barton Damer
Head of Production: Aaron Smock
3D Designers: Barton Damer, Aaron Smock, Bryan Talkish, Mark Fancher, Thomas King
3D animation: Bryan Talkish, Aaron Smock, Barton Damer, Lance Eckert, Mark Fancher, Jordon Vanderwerf
2d animation: Aaron Smock, Lance Eckert, Jordon Vanderwerf
Editing: Aaron Smock
Audio: DJ Sean P
Early RnD Frames of abstract cushioning foam tech.
New Balance All Terrain : Hierro | 850-AT
The animation spots showcasing New Balance's all-terrain trail running shoes — The Hierro and 850-AT. The concept incorporated the idea of highlighting the key features across a stylized and rugged terrain, and with a single step, hit the different tech-points that make up the shoes. Working as one of the lead artists at Already Been Chewed, my role involved designing the animatic, creating styleframes, camera animation, shoe rigging and animation, terrain and vegetation animation, clear-coating on side of shoe, and rendering final animations.
Adidas Lightstrike Harden 4
Animation spot for the release of Adidas Harden 4, James Harden's signature basketball shoe. Already Been Chewed was tasked with creating all the CG shots of the shoe hovering in the designer's laboratory. As one of the lead artists, my role involved animation of the shoes and rigging, blocking out shots, styleframes, light-table animations and ripples, concept midsole animations, and shoe peel-reveals.
Tree Golem
A short teaser animation that sets up a journey about discovering others that share a connection through the ages. A self-initiated project.
Nixon / Street League
A 15 second animation sizzling Nixon's one-of-a-kind Street League Watch for the Championship games. My role involved animation, simulations, edit, compositing. Created at AlreadyBeenChewed.
Nixon | Marvel : Black Panther
The release animation for Nixon | Marvel's Black Panther watch.
Abstract Loops
A series of abstract loops, some seamless, some hard cuts, that I created at Already Been Chewed. We made close to 30 loops in total. Animation / Design.
Fire and Ice
An exploration in growth and forming — controlling the effect with a single shader in a procedural manner. The creeping melt of lava-esque surfaces and the formation of crystalizing ice.
HYPERICE : HYPERVOLT +
Animation spot showcasing the Hypervolt Plus, a performance massage device utilizing percussion and Quiet Glide technology to improve mobility. As one of the lead artists at Already Been Chewed, my role involved animation, blocking out shots, styleframes, and help design parts to form / interlock into place.
BB8 Nixon x Starwars
Animation of the BB8 Nixon x Starwars collaboration created at Already Been Chewed. Working as part of the in-house team as Lead Motion Designer, we designed and animated this spot to take on the characteristics of the beloved droid from the Star Wars universe. My role involved designing the BB8 device, styleboards, and animating the interior ship shots. Concept / Design / Direction Already Been Chewed Client Nixon / Lucasfilms Audio JM Cifonie
The Droids : Nixon x Star Wars
Two Spots I worked on at Already Been Chewed for Nixon’s release of the Star Wars Light Side watch set C3PO and R2D2. Collaborating with Nixon and Star Wars / LucasFilm, we developed the iconic droids into watch form with C3PO dismembered into pieces and R2D2 assisting within an X-Wing. My role involved leading the C3PO spot and animating shots 2 and 4 on R2D2, along with other various tasks. Sound Design by JM Cifonie.
↑Back to Top