UNDER ARMOUR | HOVR HAVOC

Under Armour's HOVR HAVOC release, featuring the craft and technology behind it's design. As part of the in-house team at Already Been Chewed, my role involved creating the abstract animations to convey the tech (foam), cloth sims around netted mesh, the herringbone tread, heel rubber, and shoe lacing, 

Studio: Already Been Chewed
Creative Director: Barton Damer
Head of Production: Aaron Smock
3D Designers: Barton Damer, Aaron Smock, Bryan Talkish, Mark Fancher, Thomas King
3D animation: Bryan Talkish, Aaron Smock, Barton Damer, Lance Eckert, Mark Fancher, Jordon Vanderwerf
2d animation: Aaron Smock, Lance Eckert, Jordon Vanderwerf
Editing: Aaron Smock
Audio: DJ Sean P
Early RnD Frames of abstract cushioning foam tech.
Adidas Lightstrike Dame 6
Animation spot for the release of Adidas Dame 6, Damian Lillards signature Ruthless basketball shoe. Already Been Chewed was tasked with creating all the CG shots of the shoe performing on the court. As one of the lead artists, my role involved animation of the shoes and rigging, blocking out shots, styleframes, lighting, creating the court light strips, and helping with the edit.
Xtep : Reactive Coil
Animation spot for Xtep's new performance shoe technology, Reactive Coil. At Already Been Chewed we worked with an international client based out of China to bring this spot to life. Working as one of the in-house lead artists my role involved rigging and animating the running shoes and waves, camera moves / animation, some shoe build-on, styleframes, and some live footage / CG compositing.
Brand Black :: Rare Metal
Animated spot for Brand Black's Rare Metal: athletic performance shoes revolving around the themes of lightning storms and thunder clouds. I worked on this as in-house lead motion designer at Already Been Chewed. Developed animated shaders / textures, spline PLA and cloth sims for laces, stitching, metal strips, and fabrics, along with other various tasks. Concept / Design / Direction Already Been Chewed Audio JM Cifonie Client Brand Black
Master & Dynamic : GO
Animation spot showcasing the new Master & Dynamic's True Wireless Earphones, the MW07 GO. As one of the lead artists at Already Been Chewed, my role involved animation, blocking out shots, concept frames, styleframes, edit, and working on particle explosions.
Dude Perfect | Intro Ident
Dude Perfect's Opening Ident animation — part of their graphics package including illustrative artwork pieces, video intros and outros. The animations can be viewed on their channel, website, and videos. My primary role involved developing + animating the intro ident, and designing the logo lock-up.
G-Shock : GA700UC-3A
Long-form spot for G-Shock's GA700UC-3A watch, showcasing it's water resistance, shock absorption, and overall toughness through military undertones. Working as one of the lead artists at Already Been Chewed I created shotlists, styleframes, and animations. Below are some shots I helped conceive, design, and animate. 
The Droids : Nixon x Star Wars
Two Spots I worked on at Already Been Chewed for Nixon’s release of the Star Wars Light Side watch set C3PO and R2D2. Collaborating with Nixon and Star Wars / LucasFilm, we developed the iconic droids into watch form with C3PO dismembered into pieces and R2D2 assisting within an X-Wing. My role involved leading the C3PO spot and animating shots 2 and 4 on R2D2, along with other various tasks. Sound Design by JM Cifonie.
Under Armour : Highlight MC
The live-action spot for Under Armour's Highlight MC Cleat, featuring Leonard Fournette. Already Been Chewed was tasked with the production of the spot — designing CG and VFX shots — transitions from live-action to CG, color grading, 2D graphics, and the final edit. My role involved designing, animating, and compositing the CG transitions and camera moves, color-match / light match CG shots with footage, shoe rig and grass impact animations, some editing, and the tread-melt-triangle effect.
Bog Scallops
An abridged super-short. In a land where the trees and plants grow with memories of a mechanical age, sits a bog lit by lost technology. Bob, the last remaining caretaker, keeps things running by trolling the waters in search of small pods known as Bog Scallops. Created as a self-initiated project. Concept / Design / Animation Sound JM Cifonie
New Balance All Terrain : Hierro | 850-AT
The animation spots showcasing New Balance's all-terrain trail running shoes — The Hierro and 850-AT. The concept incorporated the idea of highlighting the key features across a stylized and rugged terrain, and with a single step, hit the different tech-points that make up the shoes. Working as one of the lead artists at Already Been Chewed, my role involved designing the animatic, creating styleframes, camera animation, shoe rigging and animation, terrain and vegetation animation, clear-coating on side of shoe, and rendering final animations.
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