UNDER ARMOUR | HOVR HAVOC

Under Armour's HOVR HAVOC release, featuring the craft and technology behind it's design. As part of the in-house team at Already Been Chewed, my role involved creating the abstract animations to convey the tech (foam), cloth sims around netted mesh, the herringbone tread, heel rubber, and shoe lacing, 

Studio: Already Been Chewed
Creative Director: Barton Damer
Head of Production: Aaron Smock
3D Designers: Barton Damer, Aaron Smock, Bryan Talkish, Mark Fancher, Thomas King
3D animation: Bryan Talkish, Aaron Smock, Barton Damer, Lance Eckert, Mark Fancher, Jordon Vanderwerf
2d animation: Aaron Smock, Lance Eckert, Jordon Vanderwerf
Editing: Aaron Smock
Audio: DJ Sean P
Early RnD Frames of abstract cushioning foam tech.
Under Armour : Highlight MC
The live-action spot for Under Armour's Highlight MC Cleat, featuring Leonard Fournette. Already Been Chewed was tasked with the production of the spot — designing CG and VFX shots — transitions from live-action to CG, color grading, 2D graphics, and the final edit. My role involved designing, animating, and compositing the CG transitions and camera moves, color-match / light match CG shots with footage, shoe rig and grass impact animations, some editing, and the tread-melt-triangle effect.
Nike Golf
Artwork for Nike Golf’s new line of clubs. The 3D illustrations showcase the Fly Pro, Vapor Flex, Method Origin, and RZN golf ball. The artwork can be seen on Nike.com and in stores. Texturing, lighting, compositing. Created at Already Been Chewed.
Nixon / Star Wars
A series of projects I worked on at Already Been Chewed for the Nixon and Star Wars collaboration Dark Side watch sets. It consisted of seven teaser videos and two trailers, each 15 to 60 seconds in length. They were broadcasted online in intervals over the course of four weeks. My role involved various tasks ranging from animation to modeling to texturing to lighting. Below are finals, styleboards, and concept pitches.
Malibu Boats | Monsoon Engine | Command Center
A series of animations created to highlight the many high-end features of Malibu Boats — from the Monsoon Engine's Front End Accessory Drive and Direct Injection technology, to the Command Center's multiple points of control over the boat's different functions and features. As one of the lead artists at Already Been Chewed, my role included camera animation and choreography of shots, piston animations, UI design and animations, look-dev, styleframes, compositing, and other various tasks.
OPKIXONE | LAUNCH
The Launch video for the tiny, powerful OPKIXONE Camera. Created at Already Been Chewed. As one of the in-house lead artists, my role involved designing and animating assets, environments, and scenes for the spot, inlcuding the computer dash, launch tunnel, thruster attachment, astronaut rig, camera work, compositing, and edit. Look-Dev, Styleframes, Animation.
Brand Black :: Rare Metal
Animated spot for Brand Black's Rare Metal: athletic performance shoes revolving around the themes of lightning storms and thunder clouds. I worked on this as in-house lead motion designer at Already Been Chewed. Developed animated shaders / textures, spline PLA and cloth sims for laces, stitching, metal strips, and fabrics, along with other various tasks. Concept / Design / Direction Already Been Chewed Audio JM Cifonie Client Brand Black
Adidas Lightstrike Harden 4
Animation spot for the release of Adidas Harden 4, James Harden's signature basketball shoe. Already Been Chewed was tasked with creating all the CG shots of the shoe hovering in the designer's laboratory. As one of the lead artists, my role involved animation of the shoes and rigging, blocking out shots, styleframes, light-table animations and ripples, concept midsole animations, and shoe peel-reveals.
Mavericks : Cracking Shots
A quick series of shots developed for the Mavericks in-game hype video revolving around stone fractures. They were used throughout the edited timeline. My role involved initial styleboards, set-up, and animation of the splitting, crumbling, and cracking shots used in the project, along with other various tasks. Concept / Design / Direction Already Been Chewed Client Dallas Mavericks
New Balance All Terrain : Hierro | 850-AT
The animation spots showcasing New Balance's all-terrain trail running shoes — The Hierro and 850-AT. The concept incorporated the idea of highlighting the key features across a stylized and rugged terrain, and with a single step, hit the different tech-points that make up the shoes. Working as one of the lead artists at Already Been Chewed, my role involved designing the animatic, creating styleframes, camera animation, shoe rigging and animation, terrain and vegetation animation, clear-coating on side of shoe, and rendering final animations.
Master & Dynamic : GO
Animation spot showcasing the new Master & Dynamic's True Wireless Earphones, the MW07 GO. As one of the lead artists at Already Been Chewed, my role involved animation, blocking out shots, concept frames, styleframes, edit, and working on particle explosions.
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