ADIDAS LIGHTSTRIKE HARDEN 4

Animation spot for the release of Adidas Harden 4, James Harden's signature basketball shoe. Already Been Chewed was tasked with creating all the CG shots of the shoe hovering in the designer's laboratory. As one of the lead artists, my role involved animation of the shoes and rigging, blocking out shots, styleframes, light-table animations and ripples, concept midsole animations, and shoe peel-reveals.

Studio: Already Been Chewed
Creative Director: Barton Damer
Head of Production: Aaron Smock
Design: Barton Damer, Bryan Talkish
Animation: Bryan Talkish, Mark Fancher, Lance Eckert
Sound track: DJ Sean P
Sound design: JM Cifonie
Concept Renders and Animation.
Impacts, Tears & Twists
A brief exercise in collisions, impacts, tears, twists, and hits. Sound Design by JM Cifonie.
Malibu Boats | Monsoon Engine | Command Center
A series of animations created to highlight the many high-end features of Malibu Boats — from the Monsoon Engine's Front End Accessory Drive and Direct Injection technology, to the Command Center's multiple points of control over the boat's different functions and features. As one of the lead artists at Already Been Chewed, my role included camera animation and choreography of shots, piston animations, UI design and animations, look-dev, styleframes, compositing, and other various tasks.
Nixon / Star Wars
A series of projects I worked on at Already Been Chewed for the Nixon and Star Wars collaboration Dark Side watch sets. It consisted of seven teaser videos and two trailers, each 15 to 60 seconds in length. They were broadcasted online in intervals over the course of four weeks. My role involved various tasks ranging from animation to modeling to texturing to lighting. Below are finals, styleboards, and concept pitches.
Fabric Manipulation [R&D]
An R&D animation for morphing, sculpting, and deforming fabrics and cloths. Mostly procedural built. Rendered in Physical.
Under Armour | HOVR HAVOC
Under Armour's HOVR HAVOC release, featuring the craft and technology behind it's design.
Utopia 360
Retrak’s debut spot for their VR Headset: Utopia 360. Snippets and frames of parts I worked on at Already Been Chewed. My role involved designing styleboards, animation, texturing, and other various tasks.
New Balance All Terrain : Hierro | 850-AT
The animation spots showcasing New Balance's all-terrain trail running shoes — The Hierro and 850-AT. The concept incorporated the idea of highlighting the key features across a stylized and rugged terrain, and with a single step, hit the different tech-points that make up the shoes. Working as one of the lead artists at Already Been Chewed, my role involved designing the animatic, creating styleframes, camera animation, shoe rigging and animation, terrain and vegetation animation, clear-coating on side of shoe, and rendering final animations.
Lightsaber Phrenesis
A quick, frenetic animation created to help promote the Star Wars themed Art Show "Powerful You Have Become" hosted by Already Been Chewed at Atama. It looped with other Star Wars themed animations on display. Concept, direction, modeling, animation, texturing, lighting, compositing. Sound Design by JM Cifonie.
Abstract Loops
A series of abstract loops, some seamless, some hard cuts, that I created at Already Been Chewed. We made close to 30 loops in total. Animation / Design.
Training Mask 3.0
Work created for the performance respiratory conditioning device, Training Mask. A series of design and animation projects created by Already Been Chewed for the release of their 3.0 version. I worked as part of the in-house team as lead motion designer, from creating look-development styleframes to compositing, exploration and final animation. The series included teasers, trailers, spots, loops, print pieces, and packaging artwork.
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