![](https://cdn.myportfolio.com/1247622e968ac828d6958043c9f8faa8/9835a328-6b82-4c5c-973d-196e93c0d0fe_rw_1920.jpg?h=bf611beb16d93b50198465f9bb09e709)
BRAND BLACK :: RARE METAL
Animated spot for Brand Black's Rare Metal: athletic performance shoes revolving around the themes of lightning storms and thunder clouds. I worked on this as in-house lead motion designer at Already Been Chewed. Developed animated shaders / textures, spline PLA and cloth sims for laces, stitching, metal strips, and fabrics, along with other various tasks.
Concept / Design / Direction
Already Been Chewed
Already Been Chewed
Audio
JM Cifonie
JM Cifonie
Client
Brand Black
![](https://cdn.myportfolio.com/1247622e968ac828d6958043c9f8faa8/07016aed-cffb-42f6-a57b-cba122bb3b40_rw_1920.jpg?h=a7d4c5f07dc4a90a38cb9525ed88d37c)
![](https://cdn.myportfolio.com/1247622e968ac828d6958043c9f8faa8/630134a2-6ce4-4123-9cb1-adf3d077a4bf_rw_1920.jpg?h=e13e47c6afbbc9f3dfda61a450935d04)
![](https://cdn.myportfolio.com/1247622e968ac828d6958043c9f8faa8/a4d80dbe-a75b-4b51-ada4-64eb28f23dd9_rw_1920.jpg?h=4584d505d2cbe8453932acd6489537e9)
Frame of final animated 'Lightning' pattern texture.
![](https://cdn.myportfolio.com/1247622e968ac828d6958043c9f8faa8/f7021332-9b31-45e7-96c5-77fc9d2852b4_rw_1920.jpg?h=bfa99cb61624b9aeafdf18201c3083e7)
![](https://cdn.myportfolio.com/1247622e968ac828d6958043c9f8faa8/ee7c59bb-bfd2-443f-af8d-c1380c305fca_rw_1920.jpg?h=dd1be3cf929f2af03866f0bb72b82900)
![](https://cdn.myportfolio.com/1247622e968ac828d6958043c9f8faa8/6a6ce7e5-df2d-4bcc-8f6e-90471e52f2fd_rw_1920.jpg?h=d748a8e2c17578b3a601135835675227)
![](https://cdn.myportfolio.com/1247622e968ac828d6958043c9f8faa8/fe357800-eece-412d-bc24-388d8f3f99a4_rw_1920.jpg?h=810de692d1d0e86af858d50561c296f5)
![](https://cdn.myportfolio.com/1247622e968ac828d6958043c9f8faa8/71b2fe2d-61f7-4886-98b7-7483e3fe24e8_rw_1920.jpg?h=f093501100deacb5c512fb450b56fb93)
![](https://cdn.myportfolio.com/1247622e968ac828d6958043c9f8faa8/b992fe57-0a9d-40c6-a495-fe1aefe4d5fb_rw_3840.jpg?h=82f0eb4e49ddfaff9f9a459971214615)
Left to Right: Thunder scanned fabric, Lightning scanned fabric, animated texture matte.
![](https://cdn.myportfolio.com/1247622e968ac828d6958043c9f8faa8/43f8b01c-929c-4929-9dbd-65e9c334b0c0_rw_1920.jpg?h=2fb6f382ffb56726381b42c2381caaef)
![](https://cdn.myportfolio.com/1247622e968ac828d6958043c9f8faa8/d6129555-8404-4aed-8bef-1da8d36caf0b_rw_1920.jpg?h=fe6be965d5f52615061841f0abda1863)
![](https://cdn.myportfolio.com/1247622e968ac828d6958043c9f8faa8/89adc1ad-4e58-4a55-a4e2-b86f0accc8e5_rw_1920.jpg?h=fe5f5d5fd6f1facad93c383a61c2418f)