BRAND BLACK :: RARE METAL

Animated spot for Brand Black's Rare Metal: athletic performance shoes revolving around the themes of lightning storms and thunder clouds. I worked on this as in-house lead motion designer at Already Been Chewed. Developed animated shaders / textures, spline PLA and cloth sims for laces, stitching, metal strips, and fabrics, along with other various tasks.

Concept / Design / Direction
Already Been Chewed

Audio
JM Cifonie

Client
Brand Black
Frame of final animated 'Lightning' pattern texture.
Left to Right: Thunder scanned fabric, Lightning scanned fabric, animated texture matte.
New Balance All Terrain : Hierro | 850-AT
The animation spots showcasing New Balance's all-terrain trail running shoes — The Hierro and 850-AT. The concept incorporated the idea of highlighting the key features across a stylized and rugged terrain, and with a single step, hit the different tech-points that make up the shoes. Working as one of the lead artists at Already Been Chewed, my role involved designing the animatic, creating styleframes, camera animation, shoe rigging and animation, terrain and vegetation animation, clear-coating on side of shoe, and rendering final animations.
Lawrence and the Ruby
An exploration of two worlds colliding from vastly different universes — taking inspiration from one historical setting and combining it with one of fantasy. It originally started out as a kind of cinemagraph, almost a gif, but transformed into a bit more — Lawrence of Arabia meets Ruby Weapon. Concept | Design | Animation Sound Design by JM Cifonie
Training Mask 3.0
Work created for the performance respiratory conditioning device, Training Mask. A series of design and animation projects created by Already Been Chewed for the release of their 3.0 version. I worked as part of the in-house team as lead motion designer, from creating look-development styleframes to compositing, exploration and final animation. The series included teasers, trailers, spots, loops, print pieces, and packaging artwork.
The Droids : Nixon x Star Wars
Two Spots I worked on at Already Been Chewed for Nixon’s release of the Star Wars Light Side watch set C3PO and R2D2. Collaborating with Nixon and Star Wars / LucasFilm, we developed the iconic droids into watch form with C3PO dismembered into pieces and R2D2 assisting within an X-Wing. My role involved leading the C3PO spot and animating shots 2 and 4 on R2D2, along with other various tasks. Sound Design by JM Cifonie.
Under Armour | HOVR HAVOC
Under Armour's HOVR HAVOC release, featuring the craft and technology behind it's design.
HYPERICE : HYPERVOLT +
Animation spot showcasing the Hypervolt Plus, a performance massage device utilizing percussion and Quiet Glide technology to improve mobility. As one of the lead artists at Already Been Chewed, my role involved animation, blocking out shots, styleframes, and help design parts to form / interlock into place.
Adidas Lightstrike Harden 4
Animation spot for the release of Adidas Harden 4, James Harden's signature basketball shoe. Already Been Chewed was tasked with creating all the CG shots of the shoe hovering in the designer's laboratory. As one of the lead artists, my role involved animation of the shoes and rigging, blocking out shots, styleframes, light-table animations and ripples, concept midsole animations, and shoe peel-reveals.
Mavericks : Cracking Shots
A quick series of shots developed for the Mavericks in-game hype video revolving around stone fractures. They were used throughout the edited timeline. My role involved initial styleboards, set-up, and animation of the splitting, crumbling, and cracking shots used in the project, along with other various tasks. Concept / Design / Direction Already Been Chewed Client Dallas Mavericks
Dude Perfect | Intro Ident
Dude Perfect's Opening Ident animation — part of their graphics package including illustrative artwork pieces, video intros and outros. The animations can be viewed on their channel, website, and videos. My primary role involved developing + animating the intro ident, and designing the logo lock-up.
Vans Era Pro x SK8-Hi Pro
Vans spot highlighting the new Era Pro for their 50th anniversary line-up. It can be found in the wild on TV, the interwebs as running ads and landing pages, and in store fronts. Lead motion designer, Animation, compositing, style boards, and other various tasks. Created at Already Been Chewed. Sound Design by JM Cifonie.
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