BRAND BLACK :: RARE METAL

Animated spot for Brand Black's Rare Metal: athletic performance shoes revolving around the themes of lightning storms and thunder clouds. I worked on this as in-house lead motion designer at Already Been Chewed. Developed animated shaders / textures, spline PLA and cloth sims for laces, stitching, metal strips, and fabrics, along with other various tasks.

Concept / Design / Direction
Already Been Chewed

Audio
JM Cifonie

Client
Brand Black
Frame of final animated 'Lightning' pattern texture.
Left to Right: Thunder scanned fabric, Lightning scanned fabric, animated texture matte.
G-Shock : GA700UC-3A
Long-form spot for G-Shock's GA700UC-3A watch, showcasing it's water resistance, shock absorption, and overall toughness through military undertones. Working as one of the lead artists at Already Been Chewed I created shotlists, styleframes, and animations. Below are some shots I helped conceive, design, and animate. 
G-Shock 6900
The relaunch of G-Shock's DW-6900. Created at Already Been Chewed — part of the in-house team. As one of the lead artists my role involved creating the animatic to block out the flow / shots, animation, design some of the environments, water displacement, and composite scenes together. ABC: We worked with G-Shock to help relaunch the DW-6900 from... back in the day. It originally released in 1996! We developed this concept drawing inspiration from the past and realizing that it all comes back around to... nowadays!
The Droids : Nixon x Star Wars
Two Spots I worked on at Already Been Chewed for Nixon’s release of the Star Wars Light Side watch set C3PO and R2D2. Collaborating with Nixon and Star Wars / LucasFilm, we developed the iconic droids into watch form with C3PO dismembered into pieces and R2D2 assisting within an X-Wing. My role involved leading the C3PO spot and animating shots 2 and 4 on R2D2, along with other various tasks. Sound Design by JM Cifonie.
Lightsaber Phrenesis
A quick, frenetic animation created to help promote the Star Wars themed Art Show "Powerful You Have Become" hosted by Already Been Chewed at Atama. It looped with other Star Wars themed animations on display. Concept, direction, modeling, animation, texturing, lighting, compositing. Sound Design by JM Cifonie.
Get to the Ship
A run snip — Redshift and run patterns. An in-between-projects quickie. Developed and modeled character suit to explore rig options, shaders, and motion clips.
Xtep : Reactive Coil
Animation spot for Xtep's new performance shoe technology, Reactive Coil. At Already Been Chewed we worked with an international client based out of China to bring this spot to life. Working as one of the in-house lead artists my role involved rigging and animating the running shoes and waves, camera moves / animation, some shoe build-on, styleframes, and some live footage / CG compositing.
Vans Era Pro x SK8-Hi Pro
Vans spot highlighting the new Era Pro for their 50th anniversary line-up. It can be found in the wild on TV, the interwebs as running ads and landing pages, and in store fronts. Lead motion designer, Animation, compositing, style boards, and other various tasks. Created at Already Been Chewed. Sound Design by JM Cifonie.
Lawrence and the Ruby
An exploration of two worlds colliding from vastly different universes — taking inspiration from one historical setting and combining it with one of fantasy. It originally started out as a kind of cinemagraph, almost a gif, but transformed into a bit more — Lawrence of Arabia meets Ruby Weapon. Concept | Design | Animation Sound Design by JM Cifonie
Spirit Lantern
A micro project revolving around lantern light, candle warmers, golems, and spriggans. Sound design by J.M. Cifonie.
Geode Crystals & Thorn Loops
A collection of 10fps animated loops and styleframes revolving around crystals, geodes and thorns. They were projected on large theater auditorium walls as part of a holiday event. I worked on these as Lead designer and animator at Already Been Chewed. Other various tasks inculding texutring, lighting, and compositing.
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