NEW BALANCE : HIERRO | 850-AT

The animation spots showcasing New Balance's all-terrain trail running shoes — The Hierro and 850-AT. The concept incorporated the idea of highlighting the key features across a stylized and rugged terrain, and with a single step, hit the different tech-points that make up the shoes. Working as one of the lead artists at Already Been Chewed, my role involved designing the animatic, creating styleframes, camera animation, shoe rigging and animation, terrain and vegetation animation, clear-coating on side of shoe, and rendering final animations.

Studio: Already Been Chewed
Creative Director: Barton Damer
Head of Production: Aaron Smock
3d Design/Look Development: Ryan Talbot
3d Modeling: Joe Myers
3d Animation: Bryan Talkish, Mark Fancher
2d Animation: Lance Eckert
Music track: DJ Sean P
Sound Design: J.M. Cifone
G-Shock 6900
The relaunch of G-Shock's DW-6900. Created at Already Been Chewed — part of the in-house team. As one of the lead artists my role involved creating the animatic to block out the flow / shots, animation, design some of the environments, water displacement, and composite scenes together. ABC: We worked with G-Shock to help relaunch the DW-6900 from... back in the day. It originally released in 1996! We developed this concept drawing inspiration from the past and realizing that it all comes back around to... nowadays!
Under Armour | HOVR HAVOC
Under Armour's HOVR HAVOC release, featuring the craft and technology behind it's design.
BB8 Nixon x Starwars
Animation of the BB8 Nixon x Starwars collaboration created at Already Been Chewed. Working as part of the in-house team as Lead Motion Designer, we designed and animated this spot to take on the characteristics of the beloved droid from the Star Wars universe. My role involved designing the BB8 device, styleboards, and animating the interior ship shots. Concept / Design / Direction Already Been Chewed Client Nixon / Lucasfilms Audio JM Cifonie
The Droids : Nixon x Star Wars
Two Spots I worked on at Already Been Chewed for Nixon’s release of the Star Wars Light Side watch set C3PO and R2D2. Collaborating with Nixon and Star Wars / LucasFilm, we developed the iconic droids into watch form with C3PO dismembered into pieces and R2D2 assisting within an X-Wing. My role involved leading the C3PO spot and animating shots 2 and 4 on R2D2, along with other various tasks. Sound Design by JM Cifonie.
Nixon / Street League
A 15 second animation sizzling Nixon's one-of-a-kind Street League Watch for the Championship games. My role involved animation, simulations, edit, compositing. Created at AlreadyBeenChewed.
Lightsaber Phrenesis
A quick, frenetic animation created to help promote the Star Wars themed Art Show "Powerful You Have Become" hosted by Already Been Chewed at Atama. It looped with other Star Wars themed animations on display. Concept, direction, modeling, animation, texturing, lighting, compositing. Sound Design by JM Cifonie.
Vans Era Pro x SK8-Hi Pro
Vans spot highlighting the new Era Pro for their 50th anniversary line-up. It can be found in the wild on TV, the interwebs as running ads and landing pages, and in store fronts. Lead motion designer, Animation, compositing, style boards, and other various tasks. Created at Already Been Chewed. Sound Design by JM Cifonie.
Mammoth Mountain : Let Fun Rule!
A fun :30 spot created for the Mammoth Mountain ski resort, mixing low-poly geometric shapes with live action footage.
Spirit Lantern
A micro project revolving around lantern light, candle warmers, golems, and spriggans. Sound design by J.M. Cifonie.
Story : Opening Title
Opening title for the Story Chicago live event. Concept, Design, Modeling, Animation. Created at AlreadyBeenChewed.tv. Sound design by JM Cifonie.
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