MAMMOTH MOUNTAIN : LET FUN RULE!

A fun :30 spot created for the Mammoth Mountain ski resort, mixing low-poly geometric shapes with live footage.

Agency: NEMO Design
Studio: Already Been Chewed
Creative Director: Barton Damer
Producer: Aaron Smock
3d Design: Bryan Talkish, Thomas King, Aaron Smock, Mike Martin
Animation: Bryan Talkish, Aaron Smock, Mike Martin, Matt Milstead, Dave Koss
Compositing: Aaron Smock, Bryan Talkish
Sound Design: JM Cifonie
BTS Breakdown
:30 Spot
Lawrence and the Ruby
An exploration of two worlds colliding from vastly different universes — taking inspiration from one historical setting and combining it with one of fantasy. It originally started out as a kind of cinemagraph, almost a gif, but transformed into a bit more — Lawrence of Arabia meets Ruby Weapon. Concept | Design | Animation Sound Design by JM Cifonie
G-Shock 6900
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Under Armour : Highlight MC
The live-action spot for Under Armour's Highlight MC Cleat, featuring Leonard Fournette. Already Been Chewed was tasked with the production of the spot — designing CG and VFX shots — transitions from live-action to CG, color grading, 2D graphics, and the final edit. My role involved designing, animating, and compositing the CG transitions and camera moves, color-match / light match CG shots with footage, shoe rig and grass impact animations, some editing, and the tread-melt-triangle effect.
Under Armour | HOVR HAVOC
Under Armour's HOVR HAVOC release, featuring the craft and technology behind it's design.
Adidas Lightstrike Dame 6
Animation spot for the release of Adidas Dame 6, Damian Lillards signature Ruthless basketball shoe. Already Been Chewed was tasked with creating all the CG shots of the shoe performing on the court. As one of the lead artists, my role involved animation of the shoes and rigging, blocking out shots, styleframes, lighting, creating the court light strips, and helping with the edit.
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New Balance All Terrain : Hierro | 850-AT
The animation spots showcasing New Balance's all-terrain trail running shoes — The Hierro and 850-AT. The concept incorporated the idea of highlighting the key features across a stylized and rugged terrain, and with a single step, hit the different tech-points that make up the shoes. Working as one of the lead artists at Already Been Chewed, my role involved designing the animatic, creating styleframes, camera animation, shoe rigging and animation, terrain and vegetation animation, clear-coating on side of shoe, and rendering final animations.
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Dude Perfect's Opening Ident animation — part of their graphics package including illustrative artwork pieces, video intros and outros. The animations can be viewed on their channel, website, and videos. My primary role involved developing + animating the intro ident, and designing the logo lock-up.
HYPERICE : HYPERVOLT +
Animation spot showcasing the Hypervolt Plus, a performance massage device utilizing percussion and Quiet Glide technology to improve mobility. As one of the lead artists at Already Been Chewed, my role involved animation, blocking out shots, styleframes, and help design parts to form / interlock into place.
Mavericks : Cracking Shots
A quick series of shots developed for the Mavericks in-game hype video revolving around stone fractures. They were used throughout the edited timeline. My role involved initial styleboards, set-up, and animation of the splitting, crumbling, and cracking shots used in the project, along with other various tasks. Concept / Design / Direction Already Been Chewed Client Dallas Mavericks
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